Anna Grabińska - Dermika

Dermika movie's

Our task was to redefine the Dermika brand. The most significant values of the brand are feminism, self-confidence and professionalism. We decided to add one more important component - delicacy. This new direction was pointed by Kavita Ramdas, who manages the world's largest foundation supporting women's rights. We wanted feminism, being so important in brand communication, to be defined by slogans, such as independence, delicacy, freedom, sensuality, wisdom, agency, and mindfulness.

“We need women who are so strong that they can be gentle, so educated that they can be humble, so fierce that they can be compassionate, so passionate that they can be rational, and so disciplined that they can be free.”
[ Kavita Ramdas ]

| 2019 |

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